What the summer does to a coaching practice
Editor’s note
Summer is the quiet season nobody warns you about. Clients drift, payments slip, the thread between sessions goes loose. Here is what happens, and what the coaches who get through it well do differently.
Another Session · 6 min read
Nobody tells you about the summer when you start coaching. They tell you about the winter rush, the September restart, the January wave of resolutions. They forget to mention that for ten or twelve weeks somewhere between June and early September, the practice you spent the rest of the year building goes quietly, oddly soft.
It does not feel like a crisis. That is what makes it strange. There is no single bad week, no client storming off, no obvious break in the rhythm. A slow loosening of things you did not realise were tight.
Small slippage, everywhere
The Tuesday client goes on holiday for two weeks and somehow comes back a Thursday client, or comes back in three. A block of ten that was going to be finished by July finishes in mid August. The parent who always paid on the day starts paying when they get back. The kid who was making a real breakthrough on the thing they were working on loses two weeks to a family trip and starts the autumn term back where they were in May.
None of it is anyone doing anything wrong. Summer is supposed to do this. People go away. Children spend a fortnight with grandparents. Adults take the week off they have been waiting for since February. The cancellations are reasonable, the reschedules are reasonable, the late payments are reasonable. Add them up across twenty clients and a hot July, though, and you have a month where the diary looks half full and the bank account looks worse.
It does not feel like a crisis. That is what makes it strange.
The thread goes loose
The bigger thing summer does is harder to name. The thread between sessions, the one you spend the rest of the year quietly tending, goes loose.
Three weeks between lessons is a long time. The client forgets the cue you gave them. You forget where you were going next. The note you wrote in late June sits there, perfectly true and perfectly out of date, because the player who turns up in mid August is not the same player who left.
You can paper over it. Most coaches do. You ask how the trip was, you do a gentle warm up, you find your way back into it. But something has slipped. The arc you were on is now two arcs with a gap in the middle, and the autumn does not pick up from where July left off. It picks up from somewhere new.
What the calm ones do
The coaches who get through the summer well are not the ones who fight it. They are the ones who plan around it. Three small habits keep coming up.
- They take a real week off. Not a working week with a few cancellations. A diary that is closed, a phone that is on a different setting, a return date that everyone knows. The break is a feature of the year, not a failure of the month.
- They close loops before they leave. An overdue summary email gets sent. An outstanding payment gets chased one last time, gently. Each active client gets a final note that says, in effect, here is where we are and here is what we will pick up in September.
- They write a sentence on the way back. Before the first lesson of the autumn, for each returning client, they look at the last note from June or July and add one line. What they remember. What they will start with. That single sentence is what makes September not feel like a cold start.
The autumn is made in August
It is tempting to write summer off as a dead month and survive it. The coaches who do that tend to spend the first half of September catching up. Trying to remember. Asking too many questions in the first lesson. Sending the summary that should have gone in July. Chasing the payment that has now drifted into a slightly awkward conversation.
The coaches who treat the last week of July and the first week of September as proper work, even quiet work, tend to start the autumn with their hands free. Threads are tied off. Money is in. Each client has a sentence waiting for them. The first session back feels like a continuation, not a reintroduction.
The autumn is made in August.
This is the part of the year Another Session is quietly useful for. The last note before the break, the gentle nudge on a payment, the sentence waiting for each client when they walk back in.
See the coaching softwareA different way of seeing it
Summer is not the enemy of a coaching practice. It is part of its rhythm. Practices have seasons the same way the clients in them do. There is a planting time and a growing time and a quiet time and a harvest. Pretending otherwise, trying to run a full diary through August on willpower alone, is how solo coaches burn themselves out by Christmas.
The real work in the summer is not in the sessions you manage to hold on to. It is in closing the threads cleanly, so that nothing rots in the gap, and the practice you come back to in September is the same practice you left in July. Rested.
A few quiet weeks, properly closed, are not a loss. They are a breath. Take it.
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