What a personal trainer actually needs a CRM for
A CRM for a self employed trainer is not a sales tool. It is the back office. Clients, sessions, programmes, payments and the messages in between.
Most CRMs were written for sales teams. Most personal training software was written for big gyms with managers, schedules and reporting. The solo trainer falls between those two, which is why so many products feel either too thin or too heavy.
The right CRM for a personal trainer is shaped around one thing. The week ahead, the people in it, and the notes that hold the relationship together.