The clients who go quietly
A roster does not usually lose a client in one moment. It loses them in three quiet weeks no one quite noticed. The session that did not get rebooked. The note that never got written. The summary that was supposed to go out and did not.
Most solo coaches carry the whole picture in their head. That works for ten clients. At twenty, things start to slip past the edge. The clients who are loud about it get attention. The ones who go quietly are the ones that disappear.
This guide is about the second group. The early signals, the simple weekly habit that catches most of them, and where software can hold the read for you so you do not have to.